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Smart Work

SmartWork Media

Better, Brighter Business Media

Smart Work
Smart Work
SmartWork Media is a New York-based media company that provides easy-to-understand business-building information to independent retailers worldwide. The magazines have garnered more than 90 awards in major publishing contests since 2004. Currently, the company has three popular print publications in the jewelry, eyecare and pets businesses:

Management Team

Smart Work

INSTORE launched in January 2002, quickly became the United States’ most-loved jewelry publication — valued by readers for its efforts to uncover and understand the real-life problems of American jewelers – and offer clear, practical solutions.

Smart Work

INSTORE launched in January 2014, reaches more than 30,000 American eyecare professionals, providing fresh business ideas and inspiration in every issue.

Smart Work

Pets+ launched in January 2017, is the latest edition to the SmartWork Media portfolio — reaching 30,000 American pet business owners with useful, compelling content in a consumer-quality editorial package.

Aword

Our readers’ opinions will always count most in our book. But it’s always nice to hear how we stack up against our peers in publishing. Over the years, publishing industry contests have backed up our readers’ and advertisers’ compliments with more than 65 editorial and design awards.

Aword
SmartWork Media

TABPI

Best Single Issue: Top 25 (6th)

INSTORE, June 2003

SmartWork Media SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Gold INSTORE, May 2006

TABPI

Best Single Issue: Top 25 (15th)

INSTORE, May 2005

Editorial: Department: Bronze

INSTORE, May 2005

Feature articles: Top 25 (4th)

INSTORE, What's Next, October 2005

SmartWork Media SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Gold

INSTORE, June 2007

Jewelry Information Center

Trade Press Editor of the Year 2007

Paul Holewa

TABPI

Best Single Issue: Top 25 (19th)

INSTORE, June 2006

Feature articles: Top 25 (11th)

INSTORE, Hipsville, AR, August 2006

Editorial: Department: Honorable Mention

INSTORE, A Las Vegas Survival Kit, May 2006

SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Bronze

NDESIGN, June 2008

SmartWork Media SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Gold

INSTORE, August 2008

min's Editorial & Design Awards

Best Magazine Launch: Honorable Mention

Spa+, October 2008

TABPI

Feature Design: Bronze

INDESIGN, Brand 50, October 2008

How To Article: Gold

INSTORE, Is Your Store Sales Fit?, November 2008

SmartWork Media SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Bronze

INSTORE, May 2010

B-to-B, Retail, Single Article: Bronze

INDESIGN, About Face, May 2010

FOLIO Ozzie Awards

B-to-B Best Overall Design: Bronze

INSTORE, April 2010

TABPI

Best Single Issue: Silver

INDESIGN, May/June 2009

Best Department: Gold

INSTORE, Cool Stores, February & April 2009

How-To Article: Silver Award

INSTORE, Party Perfect, September 2009

Feature Design: Honorable Mention

INSTORE, Plan of Attack, May 2009

Feature Article: Honorable Mention

INDESIGN, Five Senses, One Brand, March/April 2009

SmartWork Media SmartWork Media SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Bronze

INDESIGN, September 2010

FOLIO Ozzie Awards

Best Overall Design, B-to-B: Bronze

INSTORE, June 2010

Best Feature Design, B-to-B: Bronze

INSTORE, July 2010, "True Tales"

TABPI

Feature Article: Gold

INSTORE. O.C. Tanner, August 2010

JUDGING COMMENTS: "Great analysis. Excellent writing and sources. Effective use of charts and graphs." "This story was very well researched and did a great job telling a story in a concise and compelling manner. Excellent job."

How-To Article: Gold

INSTORE, Wow! September 2010

JUDGING COMMENTS:"Wow! is a well written, entertaining, and useful guide for its target audience. This is the kind of article that is torn out and saved for many years as a timeless reference."

Feature Design: Gold

INSTORE, Future 12 Elements, April 2010

JUDGING COMMENTS: "Great overall layout. Fun, edgy-looking feel works well with the topic."

How-to Article: Silver

INDESIGN, About Face, May 2010

JUDGING COMMENTS: "An excellent how-to guide with plenty of useful illustrations and information. This is a very well done piece."

Feature Design: Silver

INDESIGN, The Year's 50 Most Visible Jewelry Brands, Sep/Oct 2010

JUDGING COMMENTS: "Very interesting layout; good use of color, fonts and reader entry points."

Best Single Issue: Top 25

INDESIGN, Sep/Oct 2010

Department: Honorable Mention

INSTORE, Best of the Best

Jesse H. Neal Awards

Full Issue: Finalist

INSTORE, May 2010

SmartWork Media SmartWork Media SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Gold

INSTORE, May 2012

B-to-B, Retail, Full Issue: Bronze

INDESIGN, January 2012

B-to-B, Retail, Single Article: Gold

INDESIGN, March/April 2012, "Story Time" by Josh Wimmer

B-to-B, Retail, Single Article: Bronze

INSTORE, April 2012, "The New Rules of Sales" by Eileen McClelland

FOLIO Ozzie Awards

B-to-B, Best Redesign: Silver

INSTORE, January 2012

B-to-B, Best Feature Design: Gold

INDESIGN, September/October 2011, "Battle of the Brands"

B-to-B, Best Overall Design: Bronze

INDESIGN, May 2012

TABPI

Best Single Issue: Top 25 (7th)

INDESIGN, May 2011

Feature Article: Top 25 (11th)

INSTORE, July 2011 "Wings Up!" by Trace Shelton

Feature Article: Top 25 (20th)

INDESIGN, Jan/Feb 2011 "Lighting the Path" by Josh Wimmer

How-To Article: Silver

INSTORE, April 2011 "Lift-Off: Take the Guesswork out of Launching a Line" by Eileen McClelland and Lorraine DePasque

JUDGING COMMENTS: "This article was innovative in its layout. While sticking to the traditional how-to format, it very artfully and successfully used the layout to illustrate the key points. Nicely done! Well written, too." "Lift-Off! is a thoroughly researched, well written, and entertaining guide for its target audience of retail jewelers. It is also beautifully illustrated and full of practical tips."

Feature Design: Silver

INSTORE, September 2011 "Hire, Train Motivate & Meet" by Victor Cantal

JUDGING COMMENTS: "The paper cut-outs are quirky and fun. The layout is interesting to look at and incorporates a nice use of colors."

Opening Page or Spread: Honorable Mention

INSTORE, September 2011 "Hire, Train Motivate & Meet" by Victor Cantal

Neal Awards

Best Single Issue

INSTORE, October 2011

SmartWork Media SmartWork Media SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Honorable Mention

INSTORE, May 2013

B-to-B, Retail, Single Article: Honorable Mention

INSTORE, September 2012, "Shine Time" by Eileen McClelland

FOLIO Ozzie Awards

B-to-B, Best Overall Design: Honorable Mention

INSTORE, May 2013

TABPI

Best Single Issue: Top 25 (13th)

INSTORE, October 2012

Feature Article: Top 25 (15th)

INDESIGN, Sep/Oct 2012, "Flying High" by Trace Shelton

Feature Article: Top 25 (20th)

INSTORE, December 2012, "Characters" by Trace Shelton

Opening Page or Spread: Top 25 (8th)

INDESIGN, Sep/Oct 2012, "Flying High" by Victor Cantal

Focus/Profile Article: Honorable Mention

INSTORE, August 2012, "Green Lake Jewelry Works" by Eileen McClelland

Feature Design: Honorable Mention

INSTORE, February 2012, "Think Fast" by Victor Cantal

Feature Design: Honorable Mention

INDESIGN, Mar/Apr 2012, "Story Time" by Victor Cantal

Neal Awards

Best Instructional Content

INSTORE, April 2012, "The New Rules of Sales" by Eileen McClelland

SmartWork Media SmartWork Media

FOLIO Eddie Awards

B-to-B, Retail, Full Issue: Gold

INSTORE, May 2014

B-to-B, Retail, Full Issue: Honorable Mention

INDESIGN, Jan/Feb 2014

B-to-B, Retail, Single Article: Honorable Mention

INSTORE, April 2014, "Merchandising A to Z" by Chris Burslem

FOLIO Ozzie Awards

B-to-B, Design, New Magazine: Gold INVISION, March/April 2014

TABPI

Best Single Issue: Top 25 (16th)

INVISION, Sep/Oct 2013

Best Single Issue: Top 25 (22nd)

INDESIGN, May 2013

Feature Article: Top 25 (8th)

INSTORE, February 2013, "Pay Day" by Eileen McClelland

Focus/Profile: Honorable Mention

INSTORE, April 2013, "Fun on the Plains" by Eileen McClelland

How-To Article: Honorable Mention

INSTORE, July 2013, "100 Things a Jewelry Salesperson Should Never Do" by Josh Wimmer

Feature Design: Bronze

INSTORE, July 2013, "100 Things a Jewelry Salesperson Should Never Do" by Karla Durangparang & Victor Cantal

JUDGING COMMENTS: "Excellent illustrations incorporated throughout a great layout. Each page was full of life and visual interest."

Opening Page or Spread: Silver

INSTORE, November 2013, "Many Thanks" by Victor Cantal

JUDGING COMMENTS: "This opening spread is playful and really captures the essence of the story."

SmartWork Media SmartWork Media SmartWork Media

FOLIO Eddie Awards

Full Issue: Healthcare / Medical / Nursing: Winner

INVISION, March 2015

B-to-B: Full Issue: Retail: Honorable Mention

INSTORE, May 2015

B-to-B: Full Issue: Retail: Honorable Mention

INDESIGN, Sep/Oct 2014

B-to-B: Single Article: Retail: Winner

INSTORE, May 2015, "Robbery & Recovery" by Eileen McClelland

B-to-B: Single Article: Healthcare / Medical / Nursing: Honorable Mention

INVISION, January 2015, "The Year of Reading Seriously"

TABPI

Best Single Issue: Top 25 (24th)

INSTORE, September 2014

Feature Article: Gold

INSTORE, December 2014, "Super Jewelers" by Trace Shelton

JUDGING COMMENTS: "'Super Jewelers' is beautifully designed, creative, and targeted to the audience. The magazine was able to take a mundane topic and turn it into a colorful feature splash that is certain to pull in its readers."

Department: Gold

INDESIGN, "Customer Types" by Cindy Edelstein

JUDGING COMMENTS: "'An easy department to read with nice graphics/illustrations and photos, as well as a number of entry points to grab the reader's attention. Useful and light reading as well."

How-To Article: Gold

INDESIGN, March/April 2014, "Get Lined Up" by Trace Shelton

JUDGING COMMENTS: "'Good bold visible numbers/questions, lots of images to balance the text and good reporting. Useful and relevant."

Opening Page or Spread: Silver

INSTORE, November 2014, "Holiday Q & A" by Mar Jefferson Go

JUDGING COMMENTS: "Whenever a designer attempts to mesh a historic reference or style with a crisp, modern layout — they're taking a gamble. It's a gamble which can come off as hackneyed or trite; however, when it's done successfully, the result is a captivating work which the viewer takes time to absorb and demonstrates the role and value of the creative side of the b2b world. That's what has been accomplished in this instance -- excellent work."

Neal Awards

Best Single Issue

INSTORE, September 2014

Best Single Issue: Finalist

INVISION, November/December 2014

Best Instructional Content

INSTORE, April 2014, "Merchandising A to Z" by Chris Burslem

SmartWork Media SmartWork Media

FOLIO Eddie Awards

Full Issue: B-to-B, Retail: Gold

INSTORE, May 2016

Single Article: B-to-B, Retail: Gold

INSTORE, May 2015, "Equal Time" by Tanya Dukes

Full Issue: B-to-B, Healthcare / Medical / Nursing: Honorable Mention

INVISION, May 2016

Single Article: Healthcare / Medical / Nursing: Honorable Mention

INVISION, March 2016, "50 Things You Can Change Today to Make Your Business Stand Out" by SmartWork Media Staff

TABPI

Best Single Issue: Silver

INDESIGN, May 2015

JUDGING COMMENTS: "'Easy to read, but still targets its market. Very readable font and stylish design."

Best Single Issue: Top 25 (9th)

INVISION, March 2015

Best Single Issue: Top 25 (11th)

INSTORE, October 2015

Feature Article: Gold

INSTORE, November 2015, "8 Holiday Customer Types" by Eileen McClelland

JUDGING COMMENTS: "'The article is funny, targeted, and very well-written. The artwork is as great as the writing. Clever writing and unique design elements bring to life this thoughtful look at how to handle challenging holiday customers. A fun read that serves the reader well."

Feature Article: Top 25 (9th)

INVISION, January 2015, "The Year of Reading Seriously" by INVISION Staff

How-To Article: Gold

INSTORE, February 2015, "Dump Your Dogs" by Eileen McClelland

JUDGING COMMENTS: "'This article was full of useful tips and information. I learned a lot. Good job, clever imagery (the pug in the case, so cute!), great tips/subheads pointers."

How-To Article: Silver

INVISION, March 2015 "The Art of Adding On" by INVISION Staff

JUDGING COMMENTS: "'Lots of ideas for readers. Nice layout. Many entry points and tips in multiple areas. Very good."

Feature Design: Honorable Mention

INVISION, April 2015 "Love Work" by Victor Cantal

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TABPI

Best Single Issue: Gold

INVISION, May 2016

JUDGING COMMENTS: “INVISION carried the childlike theme throughout the entire issue with bright, eye-popping graphics that fit the content.”

Best E-Newsletter: Gold

INVISION

“Great balance of news and features tackling various topics for the eyecare professional ... done in a clean, approachable design.”

Best Single Issue: Top 25 (20th)

INSTORE, September 2016

Feature Article: Top 25 (6th)

INVISION, September 2016, "Rx Men" by Dee Carroll

Feature Article: Top 25 (11th)

INSTORE, April 2016, "Social Skills" by Eileen McClelland

How-To Article: Bronze

INSTORE, January 2016, "Build a Better Salesperson" by Eileen McClelland

Neal Awards

Best Overall Art Direction/Design: Finalist

INVISION, January 2016